In a world of AI search, your reputation is more important than ever.
When people see your business name, what do they think? Building a strong brand and community presence ensures you’re remembered, no matter how customers find you.
Virginia 826 businesses should expand their customer outreach beyond Google. Three effective strategies include building an email list for direct marketing, utilizing social media for engagement and human connection, and maintaining accurate local listings to attract new clients through reviews. Upcoming content will focus on enhancing brand and community presence.
The digital landscape is evolving with Google’s AI-driven “zero-click search,” reducing website traffic for local businesses as customers receive instant answers without visiting sites. This trend, which could affect up to 60% of searches, requires businesses to adapt or risk losing leads and sales. However, this challenge presents opportunities for resilience through diverse customer acquisition strategies, including local directories.